BE ME Hotels
Laying the foundation of a new international hotel brand.
BE ME Hotels is a new exciting hotel chain that will operate throughout Europe starting in Germany. They plan to acquire, renovate and open ~30 more BE ME Hotels by 2021. My task was to create a concept that captures the essence of the brand and allows it to make a splash in the overcrowded hospitality market.
- Project by
- DekoRatio
- Strategy
- Noemi Pifko
- Copywriting
- Noemi Pifko
- Design
- Zsofia Nagy
We believe hospitality should always be a personal and authentic experience.
Because being away from home does not mean that you have to adjust your needs and compromise. We want to empower you to travel carefree and fully enjoy every moment of it. This is BE ME. A warm and welcoming smile that brightens your day. A kind and genuine atmosphere that allows you to be yourself.
We want our hotels to become lively cultural and social hubs where everyone feels welcome and celebrated.
We want to live in a world where our differences don’t break us apart – they pull us closer to each other. We welcome every guest with an open heart and an open mind. We treat every single person as if they were a guest in our own home. We pledge unmatched attentiveness to the needs of our guests to create a truly welcoming atmosphere that inspires them to connect with others – and themselves.
What do we stand for?
We aim to be the driving force of unique and diverse social connections. We take every opportunity to celebrate our beautiful differences.
We stand out by creating a genuinely warm and personal experience that feels like a local home but still maintains the high standards of an exquisite hotel.
We welcome every culture, religion, and philosophy with an open mind. We always look at the world with an accepting and positive mindset.
We don’t just build hotels. We build communities and meaningful connections. We are always giving back to the community where we do our business.
Manifesto
We believe hospitality should always be a personal and authentic experience. Because being away from home does not mean that you have to adjust your needs and compromise. We want to empower you to travel carefree and fully enjoy every moment of it. This is BE ME: your welcoming local home – with the high standards of an exquisite hotel.
Our dream is to live in a world where our differences don’t break us apart – they pull us closer to each other. This is why we want our hotels to become lively cultural and social hubs where everyone feels welcome and celebrated. We work hard every day on creating an exciting and truly welcoming atmosphere that inspires you to connect with others – and yourself. We don’t just build hotels. We build communities and meaningful connections.
Stay with us for a few weeks or just pop in for a morning coffee. Meet fascinating people in our buzzing community areas. And discover how it feels to allow yourself to finally be yourself.
